Wondering why Video Content rules the SEO game in 2023? (Or probably wondering why there is a chicken on the cover. Well, it’s a cute chicken – let it brighten your Friday morning!)
Back to SEO! So video hooks your audience, reduces bounce rates, and earns you backlinks – all supercharging your website’s search engine visibility. But how do you ride this video surf and score big, you ask?
Well, read on to find out… (plus there is a sexy surprise for you at the end)
Benefits of Video Content for SEO 🚀
Video content is a dynamic and engaging tool that transforms how we consume info. It’s not just a trend – it’s an SEO powerhouse. If you’re not using high-quality video, you’re missing out on tons of organic traffic.
Here’s why:
💫 Video Engages like no other medium: Captivate your audience, keep ’em glued, and boost UX (User Experience). That’s pure gold for SEO.
💫 Google loves Backlinks: A kickass video attracts backlinks from the cool web kids. Cha-ching!💰
💫 Sales & Conversions Soar: Videos guide people to action! Demos, testimonials with strong CTAs – you name it, they buy it!
💫 Google’s favorite child: No one really knows how Google’s algorithm works but one thing’s for sure… Google loves video, it’s like sending flowers on Valentine’s Day.
💫Stand out from the Crowd: In this wild digital race, it helps to have really snazzy sneakers.
💫 Evergreen Magic: Video keeps giving, just like grandma’s cookies. It drives traffic and backlinks for years, even as algorithms evolve. Note: Grandma’s cookies should be eaten within 24 hours.
💫 Social Media: Shareable videos rock the social scene! With YouTube and Instagram on board, you’ll conquer the whole internet!
💫 Mobile First: People enjoy watching videos on their phone – a huge win for mobile SEO. Your audience will love you on the go!
How Much Do Videos Improve SEO? 📊
Tons! The stats speak loud and clear:
💻 83% of marketers swear by video SEO tools to boost their search engine game. (MarketSplash)
💻 Bounce rates can drop by 45% with optimized videos. (MarketSplash)
💻 Social media shares explode with video! (HubSpot)
💻 People spend 19 hours a week glued to online videos! (Statista)
💻 In the U.S., 85% of internet users indulge in online video content every month. (Gitnux)
Optimizing Video Content for SEO 🏆
Keywords: Sprinkle relevant keywords in your video titles, tags, and descriptions. Show the search engines what you got!
Top-notch Hosting: Quality matters. Serve your best videos on your website to win more backlinks.
Transcripts for Everyone: Include transcripts for easy access and SEO love. Winner, winner, chicken dinner.
Mark it Up: Video schema markup helps search engines understand the content of your video. This can be done by modifying the meta data with additional JSON-LD (a method of encoding linked data using JSON).
Get in the Video Game! 🎥
Ready to rock the SEO scene with video? Here are some ideas:
🎤 Interview cool cats in your industry or your team. Conduct interviews with industry experts, influencers, or team members and share them on your site.
🎥Demo Videos: Show off your products or services through demo videos.
📚 Share wisdom with tutorials that make people say, Provide valuable information to your audience through tutorial videos.
🌐 Host webinars on relevant topics and share the recordings on your site.
❓ Answer burning questions with Q&A videos. Try to address common questions or concerns and be helpful.
🎨 Spice things up with animated videos. Animations are a simple and cost effective way to capture your audience, and demonstrate your brand – all without breaking the bank.
These were just some tips to rock the SEO world. Need some help? Contact BRAVEMAN Media if you want more advice, or even better, let’s shoot this sh*t together. 🌟
